Tongal

Discover how Tongal’s creative social platform delivers a fresh solution to sourcing video content.

Launch a Tongal project and unlock new creative possibilities for your business through our unique process that will turn your core consumers into co-creators and let you discover a world of new creative talent capable of bringing new energy and inspiration to your brand.

The Tongal process turns work into play by combining crowdsourcing and game mechanics to consistently deliver stunning creative content at a fraction of the cost of "traditional" production models.

The world is full of great ideas–but not everyone with a great idea has the time, interest or technical skill to see it through. Tongal was designed to find the best ideas, then let the best filmmakers find those ideas and bring them to life...for you.

Use Tongal as an alternative to traditional production to deliver fresh, authentic content to your social media channels, as an extension of a current campaign, to rethink or test a strategy, to launch or support a new product, create original content, instructional videos, animations, or to discover your new creative or video production team.

For brands, the Tongal process delivers

• Quick and efficient creation of video content
• Amplified creativity
• Viral grass roots marketing
• Earned media opportunities
• Interactive and emotional brand experiences
• The ability to turn core consumers into creators
• The ability to make social media productive
• Unbiased feedback and analytical intelligence for your brand
• The opportunity to test and judge new creative angles efficiently
• Consumer driven innovation
• Discovery of new talent

It’s easy to get up and running with Tongal projects. The average project runs about 6-10 weeks from inception to completion. Keep in mind that the phases described below are interchangeable and can be used in tandem or alone.

During the first week, we’ll help you design your campaign to meet your goals. We’ll collect information, work with you on a brief, find a music solution, and get everything organized and loaded into Tongal. We’ll also help you select your judging panel and show you how to customize your online Tongal presence, gain followers and promote your initiatives. At the same time, we can help you create the graphics for your project or supply you with the specs for creation by your current agency.

The next 5-7 weeks are all creative. The Ideation phase is usually about 2 weeks. This is where Tongal members submit their best ideas in under 500 characters. This process can spark a lot of creativity both from existing Tongal members and your core consumers that join the community. In your Tongal project center you can make notes, give feedback or discuss with your judging panel. Once the Ideation phase closes, you judge and purchase the best Ideas.

From here, the "Suggestion" phase begins. Tongalers will make suggestions on how to make your winning Ideas better. If you like any of their Suggestions, you buy them for a fixed price.

Next, Tongalers take the Ideas and Suggestions they like the best and begin Video Production. The Videos roll in during the 3-5 week production phase (mostly at the end). You judge, discuss, share notes with your colleagues and give feedback. Then you select your winners and crown the best of the best. You also have the option to purchase as many Videos as you want for the last place prize amount.

If you decide that you want to put your content to work and use the Tongal Exhibition stage to seed it across the web, now’s the time. Any Tongaler can use their social butterfly skills to promote your videos across their social graphs. As your videos collect views, the Tongalers doing the sharing earn points and unlock new prizes.

The last 10 days, we’ll collect important forms from the Tongalers, we’ll package up your awarded submissions for use on your social and online platforms to help support your brand and get you ready for your next launch!

Once the credits roll, you’ll see how fast, effective and creative Tongal can be to support and extend your online brand presence. It’s one of the fastest and most efficient ways to generate online video content. And who knows, your project may just be responsible for discovering the next big thing.