Hi Pamela, I'll try to answer your questions in order. 1) People who submit a Pitch have a better chance of winning in the video phase, because if your pitch is selected as a winner, you are guaranteed a prize in the video phase. 2) If your Pitch wins, you are required to make a video.
Caleb Light-Wills
Tongal has always been an iterative platform and the Pitch Phase is simply the next logical step in our process. From a brand perspective, the Pitch phase allows for more fully developed, "on-equity" creative to emerge, which means more potential applications and uses for the content.
5:18PM May 14, 2012
Caleb Light-Wills
From a creative standpoint, it means guaranteed payment, increased client feedback and greater exposure for the producer. We think it has, therefore, created a win-win situation for both sides of the equation.
5:25PM May 14, 2012
Tina Radel
@Caleb Light-Wills
I do see the merit in the Pitch Phase, I like the idea of having a production budget & guaranteed payment. I just hope it doesn't narrow the playing field too much as time goes by.
5:17AM May 15, 2012